Art Studio 22 Conceptual Strategies in Digital Media

Depending on their visual placement within a given space, the same elements will assume different visual aspects of weight and movement.

Space has two fundamental characteristics: size and proportion (square, rectangle, etc.)

Horizontal space is passive, vertical is active.

Space is an ambigious quantity: 2, 3 lines form a weak space.

A space loosely defined by two vertical lines appears taller then a space defined by horizontal lines.

Size and proportion are normally determined at the beginning of the project and templates created by which to position all material.

Square space is visually stable, horizontal and vertical spaces suggest expanse.

Space can be imagined without elements, but elements are always situated in space.

The tension between the elements and the boundaries of space visually subdivides space.

A space becomes visually active when it is subdivided.

Tonal value differences between objects in a space also activates the space, creating a play of variation.



Two Scales
Explicit and obvious (what the image/text conveys)
Subtle, perhaps subconsciously perceptible (how the image conveys)