Art Studio 22 Conceptual Strategies in Digital Media
Instructor: George Legrady
Lecture, HSSB-1173, Tuesdays 6:30-8:20 pm
office: room 2222 Art Studio, tel 893.2026
TA Lab Section, Multipurpose Lab, Kerr Hall, Wednesday, 9:00-11:50
TA Lab Section: Multipurpose Lab, Kerr Hall, Thursday, 9:00-11:50
Inventory
Design & Typography
Associative Relationships
Lisa Jevbratt,
networks, data, internet
George Legrady,
interactive installations
Marcos Novak,
virtual architecture
marko Peljhan,
makrolab, telecommunications
Art making with data and information: Collecting, Classifying (systems
of classification, Associative thinking) Inventory, etc. Content in relation
to Style: intro to typography
Daniel
Spoerri: An Anecdoted Topography of Chance [6] [203]
An
Anecdoted Archive from the Cold War
Semantics: the cultural meaning of the text
Syntax: The structure by which it is organized
Pragmatics: How it is received by the reader
Effect: The objectivemessage
Affect: The associated subjective emotions
![[6]](javascript:OpWin('l1/ds_6.gif',830,560,0,0,1100,'Topography');){kind=link}
![[203]](javascript:OpWin('l1/ds_203.gif',830,560,0,0,1100,'Topography');){kind=link}
Typography:
macro+micro aesthetics
Optimo, Teleesthetics,
Norm, nomemory
kleber, BruceMau
"Amelia", Title Sequence
;OpWin('l1/mm_94.gif',558,586,0,0,0,'Typography');OpWin('l1/mm_108_109.gif',980,504,0,0,0,'Typography');OpWin('l1/mm_124.gif',604,630,0,0,0,'Typography');){kind=link}
;){kind=link}
(The Work of Art in the Age of Mechanical Reproduction)
Equivalents II [more info]
Blade Runner: Deckard's Esper photo analyzer's image machine
Sampling, cartesian grids, numerica form
Pixels, DPI, etc., image depth, bit settings, channels, alpha channel, layers; contrast, tonal balance with histograms; manipulation of image sections for image correction, random noise. Filters: blur, sharpen, flip, rotate, scale, colorize, etc.
Screen space, planning, guides
Data contextualized: Organizing methods, data classification through
metadata, numeric relations and other forms or comparing digital information.
Architecture: Image + cultural data + method + material:
Gruppo 12, CAPC, Lewis/Tsurumaki/Lewis
Data is contextualized through placement, juxtaposition, and
hierarchical relationship
What is syllogism?
depending on their visual placement within a given space, the same elements
will assume different visual aspects of weight and movement.
Space has two fundamental characteristics: size and proportion
(square, rectangle, etc.)
Horizontal space is passive, vertical is active.
Space is an ambigious quantity: 2, 3 lines form a weak space.
A space loosely defined by two vertical lines appears taller then
a space defined by horizontal lines.
Size and proportion are normally determined at the beginning of
the project and templates created by which to position all material.
Square space is visually stable, horizontal and vertical spaces
suggest expanse.
Space can be imagined without elements, but elements are always
situated in space.
The tension between the elements and the boundaries of space visually
subdivides space.
A space becomes visually active when it is subdivided.
Tonal value differences between objects in a space also activates
the space, creating a play of variation.
Two Scales
Explicit and obvious (what the image/text conveys)
Subtle, perhaps subconsciously perceptible (how the image conveys)
Information Architecture
Design and Narrative flow
Organizing information through an organizational scheme: structure/layers of info/files/folders, etc.
A Tutorial, A Glossary of Information Architecture
The Book after the Book, Giselle Beigulman
Adaweb Projects
An Archive Collection: Joachim Smid
Lecture
Final Project Concepts:
Examples:
Navigation, hypertext and links. Concept, composition, balance, consistency,
relative importance, articulation, aesthetics, color, spacing, time.
- a photo novel
- a database or archive
- a text based hyperlinked work
- or a combination of the above
Multi-Linear Narratives:
Eric Loyer's Lair of
the Marrow Monkey
Olia Lialina's
My Boyfriend Came
Back from the War
An Archive: Muntadas' File Room
A textbased work: Elective
Physionomies
Digital Storytelling: Is
it Art? (HotWired)
More to be found in Natalie Boochkin's History of the Net
Concept for the Final Project
Culture and its syntaxes create meaning
The Study of Signs (Symbol, Index, Icon)
Isotypes
Student Pictograms
designing a sign
for 10000 years in the future
Liam Gillick, installation art: text and objects | Corporate Logos
Deutsche Bank [1]
[2]
[3]
[4]
[5]:
karin sander
wordsearch
Bruce Mau Design
macro_micro
posters | layers
MID-TERM Research Due
Examples
Jodi.org, Heavy Industries, Stelarc, bureau of inverse technology
An Anecdoted Topography of Chance, Daniel Spoerri
Typography: Macro+Micro Aesthetics, Willi Kunz
Interactive Art Online Reference, Steve Wilson
Design Links, Andreas Schlegel
On contemporary narrative hypertext art, Prof Rita Raley
Online HTML Guide